How to Personalize Your LinkedIn URL

Did You Know You Can
Personalize Your LinkedIn URL!?

(Scroll Down for Photo Instructions)

The first thing I notice when I visit anyone’s LinkedIn profile is their URL. It’s right in the middle of the screen and an uncustomized link sticks out. Don’t know if you’ve customized your URL before? Check, does it include your name followed by a string of random numbers? Customize it:

Why Customize Your Link?

  1. Looks Nicer
    An uncustomized link looks out-of-place on your professional profile.
  2. Brand
    Customized links are easier to remember. Remember, you’ll be sharing this link with others.
  3. Search Engine Optimization
    (SEO) Helps you show up in online search.

How to Customize Your URL
Scroll Down for Photo Instructions

Log in to your LinkedIn profile and go to your profile page by clicking on the “Profile” tab at the top of the screen.

  1. Click on the “Edit Profile” button next to your profile picture.
  2. Click on the “Edit” link next to your current LinkedIn URL.
  3. At the right side of the screen, find and click on the “Customize your public profile URL” link. You may have to scroll down on the page to see it.
  4. Customize your URL (See more below).
  5. You’ll see a green message that confirms the change.
  6. Go to your profile and check that it’s changed.
  7. Go back to step 3 and click on “View your Public Profile.” From there, edit your public profile by choosing options on the right side of the screen. Use this to control the content you want shown or hidden to people who are not connected with you on your network.

Additional Notes:

  • Keep it professional
  • Use your first and last names or a relevant online handle (i.e. Twitter Handle)
  • If your desired URL unavailable, try different variations of your name (i.e. davidlamlu, lamludavid, dlamlu…).
  • If you want to be associated with something, add a phrase to your URL. Search Engines may pick it up and associate the term with your name. (i.e. advertisingguylamlu).
  • Try to keep your URL short. It’ll be easier for people to remember.
  • If you have your own business (or work for a company), don’t add that to your URL. This is your personal profile, not your company profile. Plus you’ll have to change your URL if you switch out of the business.
  • Your URL can be changed as many times as you want. However, once changed, the old URL will no longer lead to your page. Anyone that has the old URL will no longer be able to find you. It’s also a hassle to try to update every online profile that you’ve shared your URL on. So…pick a good URL and stick with it.

Photo Instructions: Click on the image to make it larger:

How to Personalize Your LinkedIn URL | //The Blog. KD* via @davidlamlu #TheBlogKD

How to Personalize Your LinkedIn URL | //The Blog. KD* via @davidlamlu #TheBlogKD

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